ZipRealty Adds Walk Score Ratings for All Homes for Sale on Site

Tuesday, October 14th 2008

With higher gas prices fueling online searches for homes close to local businesses, schools and mass transit stations, ZipRealty announced this week it has integrated Walk Score ratings — the relative “walkability” score of a home on a 100-point scale — into all home listings on its popular home buying site.

Homebuyers working with ZipRealty in any of its 35 operating markets across the U.S. can locate listed homes’ walkability scores on ZipRealty.com under each listing’s “Neighborhood Info” tab. Scores are calculated by Walk Score according to a formula based on a home’s proximity to grocery stores, restaurants, coffee shops, parks, movies, bars, mass transit stations and more.

“With gas prices going through the roof, our buyers want homes closer to where they work, local stores, and public transportation,” says Patrick Lashinsky, ZipRealty’s President and CEO. “A while back, we added information regarding proximity to transit stations in urban areas and Yelp-rated businesses near the homes for sale on our site. This new partnership takes the idea to the next level.”

ZipRealty operates in nine of the top 10 most walkable cities in the U.S., according to Walk Score, including New York, San Francisco, Boston, Seattle, Chicago and Washington, D.C.

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