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Via Venetto Store Interior by Buensalido and Architects

Via Venetto Store Interior design

Great and stunning interior design is done by Buensalido and Architects have completed a retail store interior in Makati City, Philippines. This Pretty bold concept design is aimed to satisfy and to comfort the shopper and customer when they do shopping. For the first store we designed for Via Venetto, a 30-year old shoe retail store, the brief was to give it a new contemporary image to recapture its market. The dilemna that was initially faced was that it has long established a great reputation in the retail scene, and so veering to far from its original look could alter the market’s perception of it for the worst. We therefore tried to find a balance between maintaining some of its characteristics and infusing them with newer, more contemporary forms.

Via Venetto Store Interior fashion corner

The word ‘via’ is italian for roadway, path, or walkway. These words are almost synonymous to the characteristic of ‘movement’. Translated physically, the feeling of movement was represented by a series of undulating archs that loom over you as you traverse inside the store. The experience almost becomes ceremonial. These archs were then interconnected with a myriad of beams, forming a diamond shaped faceted web. The parralelism of the diamond represents the store’s standing in the local retail community in the same way a diamond has developed its sparkle through time, the brand attained the market’s trust thru time as well. via

Via Venetto Store Interior fashion retail Via Venetto Store Interior modern design
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