Hitachi to Pay $400,000 Annually to Use Hawaiis Monkeypod Tree in Ads

Japanese electronics maker Hitachi Ltd. has agreed to pay $400,000 (euro310,000) a year to feature Moanalua Gardens’ giant monkeypod tree in its advertisements and corporate literature over the next decade. Hitachi, which makes televisions, appliances, cell phones and other electronics, has used the 50-foot-tree (15-meter-tree) known for its umbrella-shaped canopy as a corporate symbol since 1973. “Everyone in Japan knows this tree,”...