RT Brokerage Services Sets Its Sights on Transforming the Real Estate Industry With Its Full-Service Hourly Real Estate Model

Today’s online real estate consumers want three things: more information, professional expertise that helps them synthesize the information, and a means to leverage that information into some form of valued savings. “We’ve left the ‘more information’ aspect of the equation to the Zillows of the world, and focused exclusively on the delivery of professional expertise that simultaneously pencils out for the agent and passes on real savings to the consumer,” says Louis Herrera, RT Brokerage Services CEO.

“We built our brokerage model with generation X and Y consumers in mind. Unlike their parents, these consumers have no recollection of chauffeured home tours, nor do they share the same loyalties to service providers, especially to what they view as a ubiquitous, forms-driven transaction. Instead, they look to the dollar value of the service, and how it price-compares across the web,” explains Mr. Herrera. “This humbling reality led us to hourly rates. It also meant moving away from the industry’s anecdotal method of accounting to justify the 6% commission. It meant creating a professional agreement, a detailed scope of work, and published hourly rates.”

“Now our clients have a choice. If they want traditional representation where we bear the commission risk and they pay nothing unless a transaction closes, we collect the full commission. If they want hourly representation where they eliminate our commission risk and can leverage their knowledge to achieve savings, they can pay $235-$317/hour for senior-level agent representation,” states CEO Herrera. “While our approach is simple, we do believe that our time-accountable real estate transactions(TM) model has the makings to revolutionize the real estate industry especially as we emerge from this economic downturn. Hourly rates help to logically reframe the 6% commission debate, deliver real consumer choice, and ultimately create a professional rate card for agent representation. We think it’s a winner.”

About RT Brokerage Services

Founded in 2007, RT Brokerage Services is the first real estate brokerage to provide consumers with a choice in full-service representation: traditional commission or hourly real estate services. For more information, visit www.rtbrokerage.com.