Permlight Appoints Chris Primous to Direct East Coast Led Light Engine Sales for Brillia(TM)

Brillia™, the light engine division of Permlight Products, Inc., today announced Chris Primous has been named director, Eastern region OEM sales and business development. Primous will be responsible for the ongoing collaboration with original equipment manufacturers in the Eastern region to help bring LED-based luminaires to market.

“Chris has been instrumental in bringing LED technology to the lighting industry. In fact, he was the product manager for Progress Lighting who introduced the first package of LED-based light fixtures to the residential market,” said Michael Keddington, co-CEO of Permlight Products, Inc. “His relationships with the industry’s top lighting manufacturers and keen understanding of product development, marketing and lighting applications make him the ideal candidate to lead and expand Brillia’s Eastern sales team.”

Primous joins Brillia from ICF International, where he served as a senior project manager for one of the world’s largest environmental consulting organizations. At ICF, Primous managed the ENERGY STAR Residential Lighting Fixture (RLF) program as a consultant to the U.S. Environmental Protection Agency (EPA) and worked with multiple homebuilder, manufacturer, national retail and utility programs to expand the nationwide adoption of energy-efficient lighting. Primous also conducted numerous ENERGY STAR training and education sessions throughout the country and has been influential in developing technical specifications to allow manufacturers of LED-based residential light fixtures, ceiling fans and vent fans to achieve the ENERGY STAR qualification for their products.

Prior to ICF, Primous was product manager at Hubbell Lighting’s Progress Lighting division, the nation’s largest residential fixture manufacturer. At Progress Lighting, Primous managed new product development and marketing for multiple product lines including recessed, landscape, track and fluorescent lighting. Additionally, he managed ENERGY STAR programs and new technology initiatives for Hubbell Lighting. During his time at Progress, he helped the company earn the prestigious “ENERGY STAR Manufacturing Partner of the Year” award and multiple IES Progress Report recognitions.

Primous holds a Bachelor of Science degree in electrical engineering from the University of Tennessee. He is a member of the American Lighting Association (ALA), the NEMA/ALA Engineering Committee, and the Institute of Electrical and Electronics Engineers.

He is a published author of many lighting-related articles and papers and holds one issued patent and two pending patents on lighting and related products. Primous resides in Washington, D.C.

About Brillia

Brillia™, a division of Permlight Products, Inc., collaborates with luminaire manufacturers to bring brilliant lighting solutions to market. In fact, Brillia currently has more than 100 individual LED-based light fixtures in production.

Based in Tustin, Calif., Brillia has a proven track record of providing LED lighting systems that combine high brightness levels, low energy consumption, long lifetimes and low maintenance with competitive pricing. Additional information is online at www.BrilliaLED.com.

Permlight Products, Inc. continues to lead the way in LED technology, using patented thermal management techniques to create light engines that are brighter, more efficient and longer lasting. The company has developed an extensive portfolio of 13 patents to help guide the industry and the advancement of solid-state lighting. For more information about Permlight Products, Inc., visit www.Permlight.com.