New Multi-Purpose Copolymer for High-Gloss Floor Finishes

Rohm and Haas has launched a new innovative binder, Duraplus MP Emulsion, to the North American floor finish market. This new multi-purpose, styrene-acrylic water-borne copolymer can be formulated to meet the toughest current and pending VOC standards.

Floor finishes based on Rhoplex MP emulsion are recommended for periodic and high-maintenance environments, such as supermarkets, non-food retail, and office building lobbies. They provide outstanding appearance, gloss retention, superior repairability, recoatability, and are APEO free. Floor finish manufacturers can formulate polishes that can be applied at floor temperatures of 50º F. (10º C.) and above.

Duraplus MP emulsion is part of a broad line of Rohm and Haas high-performance, environmentally-advanced products for floor finishes. Hear what the Rohm and Haas Experts is saying about this new technology. For more information, please contact you local Rohm and Haas Representative.

Duraplus is a trademark of Rohm and Haas Company.

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company’s technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life everyday, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.2 billion in 2006. Visit www.rohmhaas.com for more information. imagine the possibilities™