usoarquitectura aimed into developing a project in which the products exhibit did not saturate Maharam’s collaborators or their clients. With the wide variety of colors and textures there was a risk to end up submerged in a textile sea, but the design team generated a proposal that transmit tranquility and calls for a long stay.
Samples and catalogues have leading roles in this showroom. The quest for the harmony between them in the exhibit was a mayor task, as they all have to be in order all the time no matter the big amount and variety of sizes. With all these on mind, usoarquitectura’s team started searching for the correct language to transmit all these emotions. The personality and atmosphere of the space was the result of the translation into a musical selection that gave the final notes to this project.
The result is shown in a one of a kind showroom in Mexico that stands against any of its kind in the world. The trust deposited by Maharam’s directors in usoarquitectura is shown in the tiniest details. It is nice to see how a small sample of material or wallpaper, that could seem ordinary, when taking a risk achieves extraordinary.