First Team Real Estate Creates New Industry Standard

Cameron Merage, Founding CEO and President of First Team Real Estate, which ranks as the biggest independent real estate company in sales in Southern California and within the top one percent of largest volume brokers in the nation, has launched “The NEW Rules of Real Estate(SM),” a new set of business standards and criteria for real estate agents to service their consumers successfully in today’s turbulent residential real estate market.

“We believe that First Team’s success brings with it a responsibility to lead the industry in finding superior ways to serve the consumer,” Mr. Merage explained. “We created ‘The NEW Rules’ to empower buyers and sellers to be able to make better and more informed decisions relative to the current market to maximize their opportunities while minimizing their market risk.

Higher Expectations, Higher Results

First Team’s “The NEW Rules of Real Estate(SM),” based on professional expertise acquired over 32 years of industry leadership are clear, concise and immediately accessible to consumers. Strategies for savvy home buyers and sellers, “The NEW Rules of Real Estate(SM)” offer innovative and practical solutions for consumers who seek the best results in today’s market. “We are very excited about this initiative which is designed to ensure that First Team’s clients receive unparalleled value for one of the most important transactions of their lives,” said Mr. Merage.

For example, First Team’s “Property Photo Rule” can help reduce days on market by up to 42 percent. Its “Staging Rule” can yield up to 6.9 percent higher offers. The “Response Rule” brings in potential buyers faster by up to 23 hours. And the “Online Marketing System Rule” can expose First Team’s listings to more than five million viewers nationwide per month.

A visionary entrepreneur and the first to develop innovative selling and buying tools during challenging market cycles like Market Trends(SM) and Hot Buys(TM), Mr. Merage keeps his company at the top of the market with energy and flair. The unveiling of the “The NEW Rules” is timely indeed, as home sales have slowed dramatically, prices are down, and mortgage requirements are tighter than ever. First Team’s bold “NEW Rules” map out a higher plane of real estate service and take real estate practices to an expert level.

For more information on “The NEW Rules of Real Estate(SM),” visit http://www.firstteam.com.