Certified Green Dealers Website Surpasses Milestone One-Million-Page-Views After Just 11 Months in Operation

The Certified Green Dealer™ Program, which certifies that building material dealer sales personnel have received green training—today announced that the Program’s Website has surpassed one million (1,000,000) page views so far in 2008. Since the Program was officially launched at the February 2008 International Builders Show, the “one-million-page-views” milestone have been achieved in just over 10 months.

Even in a down housing market, the Certified Green Dealer™ Program has grown at a remarkable rate, including the recent commitment from Builders FirstSource to the Program. Today, more than 4,000 lumberyard/building-material-dealer personnel are enrolled in the Program. More than 1,000 have completed all the Program’s training.

Defying downward economic trends, The Certified Green Dealer Program has also experienced remarkable success with sponsors who want to associate with this fast-growing green Program. Today, Dupont™ Tyvek®, Owens Corning, Masisa, ThermaTru, and Bostik are sponsors.

Additionally, eight regional lumber dealer associations now promote and co-market the Certified Green Dealer Program:

1. Lumbermen’s Association of Texas

2. Louisiana Building Material Dealers Association

3. Michigan Lumber and Building Materials Association

4. Wisconsin Retail Lumber Association

5. Northwestern Lumber Association

6. Eastern Building Material Dealers Association

7. Mountain States Lumber & Building Material Dealers Association

8. Ohio Construction Supplier’s Association

Do It Best Corporation, and the ENAP buying co-op have both signed co-marketing agreements with Program and actively promote the Program to their members.

With no competition in the lumber and building material dealer sector, the “sales pipeline” for the Program now exceeds 700 dealer locations, and requests and sign-ups from new lumber dealers come in every day.

About the Certified Green Dealer Program

A fully independent entity, The Certified Green Dealer Program is a distance-learning and testing system that certifies that lumber dealer personnel are trained in the basics of green building science and green product knowledge. A lumberyard or building material dealer location can become a Certified Green Dealer if 75% of its sales personnel view a series of Web-based training videos (and pass eight individual quizzes) about building basics, green building, and green building products.

The Program is not affiliated with any particular national standards-setting organization, such as NAHB, USGBC’s LEED program, FSC, or SFI, though those programs are explained in the Certified Green Dealer online content.

The Certified Green Dealer Program is entirely Web-based and can be accessed by visiting www.CertifedGreenDealer.com. At the Program’s Web site, interested parties can view a brief, free video that explains the Program, with no commitment. A sample educational module from the Program is also available for viewing with no obligation.

To participate in the Certified Green Dealer™ Program, lumber and building material dealers pay a per-yard tuition fee, which never exceeds $899 per yard in the first year and $599 in subsequent years.

Contact: To learn more about the Certified Green Dealer Program, visit us on the web at www.CertifiedGreenDealer.com; call 877-LBM-GREEN, or email us at Operations@LBMJournal.com.