Adrenalina Set to Begin Construction for Denver, Colorado and Plano, Texas Locations

Adrenalina, a new innovative retail entertainment destination designed for extreme sports enthusiasts, announced today that it is set to begin construction on a 15,000 square foot store at the Cherry Creek Shopping Center in Denver, Colorado and an 11,500 square foot store at Willow Bend in Plano, Texas. The stores will be positioned prominently within each mall.

“With full-speed construction underway, we are looking forward to opening both stores by December 2008, in time for the holiday season,” says Jeffrey Geller, president of Adrenalina. “Entering these fast-growing markets allows us to bring the Adrenalina concept to more locations where people engage in extreme outdoor sports on a daily basis.”

In addition to a wide selection of premium athletic apparel, equipment and accessories, Adrenalina offers customers top-quality equipment from leading brands including Quiksilver, Billabong, Volcom, Crocs, Burton and The North Face. Adrenalina’s fusion of extreme sports products and an exhilarating entertainment destination is reinvigorating the mall-shopping experience for the consumer. Adrenalina is the only store in the world with a FlowRider®, a wave machine that allows customers to test their surfing and boarding acumen indoors.

Adrenalina has retail locations in Miami, Florida; and Orlando, Florida; and has locations under construction in Tampa, Florida; and Alpharetta, Georgia. Furthermore, the Company has signed leases in Houston, Texas and East Rutherford, New Jersey.

Adrenalina pioneered and branded “The Extreme Store” concept, which showcases top-quality athletic apparel, equipment and accessories in a fun, engaging retail entertainment format. Building on the popularity of the Adrenalina TV program, Adrenalina stores feature the FlowRider® wave machines for which it has exclusivity in retail locations. With over 1 million visitors to the stores per year, Adrenalina locations average 10,000 square feet and carry the best in extreme sports apparel, footwear, equipment and accessories from industry leaders and fashion brands such as Quiksilver, Billabong, Volcom, O’Neil, Reef, Crocs and Ed Hardy. Adrenalina (AENA) is quoted on the Over The Counter: Bulletin Board. For more information, please visit www.adrenalinastore.com.